Content marketing! The most popular and one of the effective digital marketing strategies that will help you to reach and engage more quality leads and customers. Content marketing is the best way of driving sales by giving your customers what they are actively searching for and for that you can use different tools.
Content Marketing has other advantages also like, increase conversion rates, more traffic, build brand awareness, customer education, improved SEO, etc.
If you are looking to achieve all these benefits for your website, then you must have the proper content marketing strategy. To execute your plan successfully, we have listed the top tools for content marketing here. You can use these tools for different purposes, from content ideation to product promotion, optimization, sales, and more.
Let’s have a look!
1. Google Alerts
Google Alerts is the most popular service that helps you to get alert notifications about your interested topics. It allows to monitor and respond to the topics that are relevant to your organization. You can track online brand mentions by simply setting up by an alert for your brand name, for the title of a resource, for important keywords. You can get alerts in real-time, daily, or weekly.
2. Open Site Explorer
Open Site Explorer is the tool developed by MOZ to track the backlinks that are leading to your website. It is the must tool for off page optimization. The tool helps you to create strong backlinks that are connecting your site and help you to increase the number of relevant links. You can also view your competitor’s backlinks from here that can help you to generate more backlinks for your website also. Ultimately, the Open Site Explorer tool helps to maximize the number of potential conversions on your site.
Mailchimp is the email marketing service helps you to design newsletters for your organization. It is the most popular service that allows you to send 12,000 emails per month up to 2000 subscribers. It allows doing email subject line testing and marketing automation. You can create a signup form with it and also share it via URL, Twitter, Facebook, and QR code. Mailchimp is an approved bulk mailer with great delivery options.
Social media is the must-have activity for any business. A proper social media planning can get you success in your business quickly. But what if you can’t manage your time for posting on different social media platforms? Buffer is the perfect solution for it. You can use it to schedule your posts on different platforms like Twitter, Facebook, LinkedIn, and Instagram. Just set and update the schedule post into each account you manage in Buffer. You can see the details analytics of your post too.